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April 10, 2024

How to use Google Analytics for a Facebook page using Google BigQuery

analytics

First of all, you can't add Google Analytics 4 directly to a Facebook page or ad account like you can do with a website because Facebook doesn't allow it.

Facebook, on the other hand, works differently. It has its own analytics tool, Facebook Insights, which tracks user interactions on its platform. This system doesn't load individual pages like a website does, but allows users to continuously scroll through a feed of information. As a result, Google Analytics code cannot be attached to Facebook "pages" in the same way it can be done on a website. Since it is not possible to insert a Global Site Tag, accordingly Google Analytics cannot track data directly on Facebook. So how can we do this? We can do it with the help of Google BigQuery!

Objective N°1: Increase Brand Recognizability

Questions to ask:

* How many people are currently interested in us, like us or interact with our brand?

* How many people can we reach?

* How often are other people talking about us?

Metrics to measure:

* Subscribers

* Likes

* Share

* Comments

* Tags

* Post coverage The best tools to get started:

* Facebook Page Insights

* Facebook Analytics

Goal N°2: GET MORE TRAFFIC TO THE SITE

Questions to ask:

* What is the share of traffic channels from social media in total traffic?

* Are people coming from your Facebook page

* Are they getting what they expect when they get to your website?

* How do people interact with your message

* Is your content interesting enough?

Metrics to measure:

* Social media traffic

* Bounce rate

* Link clicks

* Average session length The best tools to start with:

* Google Analytics 4

* Facebook Analytics

Goal N°3: Cultivate CAPACITAL CLIENTS

Questions to ask:

* How many people have trusted you with their personal data to communicate with you?

* How many people from Facebook have downloaded your content in exchange for their personal data?

. How many people have participated in your giveaways

Contests, etc.?

* Are people participating in your lead-generating posts

* How many people have entrusted you with their personal data to communicate with you?

Metrics to measure:

* Number of leads received through Facebook forms Interest in your gated content

* Participation in events and contests

Clicks on lead-generating posts

- Conversions, conversion rate

Best tools to get started:

* Google Analvtics 4

* Facebook Insights

* Ads Manager

* Event Manager

* Facebook Analytics

Goal N°4: GROW SALES

Questions to ask:

* Do people buy my products when they click on my social media posts?

* Does advertising really increase my sales?

Metrics to measure:

. Revenue

- Effect of advertising

Best tools to get started:

* Google Analytics 4

* Ads Manager

* Facebook Analytics

Goal N°5: INCREASE ENGAGEMENT AUDIENCE

Questions to ask:

- Is audience engagement with your topic and content high?

Metrics to measure:

* Comments

* Likes

* Shares

* Reposts

The best tools to get started:

- Facebook Insights

Goal №6: Build community and get closer to your audience.

Questions to ask:

* How many people are interested in your services or products?

* How often do they interact with your content?

Metrics to measure:

- Topic groups and other communities related to your business interests

Best tools to get started:

* Facebook Pages

* Facebook Events

* Facebook Groups

Goal N°7: IMPROVE SERVICE TO CUSTOMERS CLIENTS

Questions to ask:

* What customer problems could you solve with Facebook?

* How quickly can you answer them?

* Do you help people or pretend to help?

Metrics to measure:

* Number of customer service inquiries

* Response time

* Customer satisfaction scores

Best tools to get started:

- Facebook Messenger

Goal N°8: GET MORE MEMBERS

Questions to ask:

* How many people can we reach with social media mentions?

* Are there any journalists/bloggers interested in our topic?

* Is there any mass interest in our business area?

* Will people share our content? Or materials about us?

Metrics to measure:

* Reach

* Influencers

* Potential reach

* Shares and mentions

Best tools to get started:

- Facebook Insights

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